Gyms Survive the Credit Crunch by Choosing Vulkan Supports
How do you keep your customers from cancelling their gym contracts with you as a response to the credit crunch? With the cost of living rising fast, something you need to do more than ever before is to convince your customers of your indispensability.
You need to keep them interested, and let them know that you are their one-stop-shop for fitness and that you’re constantly thinking about them, the customer. At the same time you need to think of other ways of making incremental funds in preparation for the potential shortfall.
One simple, effective and cost efficient solution has already been adopted by many dance studios and spas up and down the country.
Quite simply, by retailing our established medically approved joint supports, Vulkan AE and Vulkan SI, independent fitness zones and clubs are better equipped to take the best care of their customers.
Having been fully trained by a Vulkan Representative, staff can offer informed advice to really help their customers get the best out of their workout as safely as possible, letting them know that they are really being looked after.
Wearing an effective support to prevent injury encourages the wearer to work harder than they would without one, therefore helping them get more out of their workout, making for happier healthier customers.
As well as joint supports, Vulkan now offer their bestselling massage oils in Pre-Sport, Post Sport and Therapeutic varieties in handy gym-sized 250ml bottles. These 100% essential oil blends harness properties essential for healthy muscles, helping users avoid muscle fatigue, disperse lactic acid and prevent painful cramps.
Whether there is already a massage service in place or there’s an area where customers can massage their own limbs to prepare for or safely recover from activity, this added element to your Gym or Health Club could help to win customer satisfaction on an ongoing and longer term basis.
How can you claim to be a fitness specialist if you are not effectively prepared for injury and lack knowledge in all of the ways to prevent it? Currently, many fitness clubs sell a variety of products to aid their customers’ workout, but few sell products which offer medical benefit.
More often towels, bags, t-shirts, water bottles and the like will be in regular supply, but nothing is available to help prevent injury or aid faster injury recovery like Vulkan supports are designed specifically to do.
In many cases, customers are left feeling that the love has gone as soon as the membership agreement has been signed, but this continued genuine interest in the customer is what will encourage positive word of mouth, and potentially friends and family enquiring how they too can join. And of course there’s the incremental boost to profits.
You see, people who go to the gym do not necessarily go to sports shops where they would usually find joint supports and quality massage oils, so this is an opportunity for the independent to secure additional income in the process.
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A full complement of Vulkan products could contribute significantly to weekly takings, with a Vulkan stand taking up minimum floor space with its sleek and modern design. With special stand deal offers on now, trialling the market is easy, just stock up, sell out and cash in!
